Sales Targeting and Support
Our aim is to provide you with information and supporting materials to target your resources effectively when selling into organisations that have an interest in foodservice. We aim to allow your sales teams to hit the ground running and to quickly gain sales.
This can be at one or both of two critical stages:
- New Business: identifying new customers or new strategies
- Developing Existing Business: with ongoing customers or consumers as a means of supporting and growing existing business
Identifying New Customers and Accounts
Using our in depth knowledge of the foodservice marketplace and with access to over quarter of a million pieces of data that define the marketplace and how it is serviced, we can give strategic and tactical guidance with:
- Identifying key customers across all foodservice sectors (via our Key Brands and Accounts service)
- Sales strategy
- Sales force direction and briefing
- Preparing presentations
- Proposal writing for new business
Key Brands and Accounts
A database of over 4,000 foodservice brands (operators) or companies (distributors) with 5 or more European outlets, categorised by country and our model of the foodservice market.
Where a brand fulfils these requirements, we record current and historical outlet and turnover figures in each European country and the rest of the world, owner, HQ country and website. Further information.
Enhancing Business with Existing and New Customers
We recognise that maintaining and developing business with existing customers is key to the growth of your business. Horizons have a successful track record of delivering:
- Sales presenters: Whatever your requirements, we provide information for sales presenters and will work with your agencies - or suggest them for you - to deliver the finished article
- Sales analysis: Understanding how products are performing or under-performing is critical in identifying future opportunities for sales growth with customers. Horizons are experienced at tracking sales and through this analysis will make proposals for enhancing sales and profitability.
- Sales training: Think, know or feel? Which of these styles do your customers use when making decisions?
- Critical success factors: What are your customers' critical success factors?
- Doing the deal: What is the most effective way to convert a lead into sales?
These are just a few examples of popular topics we cover to ensure effective sales techniques.
To discuss your requirement for sales support, please fill in your details below or contact Horizons on +44 (0)20 8349 0162 or info@horizonsforsuccess.com
