Key Club 101

Location: Theobalds Park

Sep 23

Peter BackmanHorizons is very excited to present details of our latest Key Club workshop to be held on 23rd September 2008 from 09:00 to 14:00 in the stunning stately home of Theobalds Park, Cheshunt, Hertfordshire.

Led by Peter Backman recognised by many as the foodservice expert, the Key Club is a proven approach that offers an intensive half day learning workshop - with limited numbers of delegates - packed full of information and insight. Key elements of the event involve sharing Peter's knowledge and exchanging views.

This workshop is essential for foodservice professionals who:

• are totally new to the industry
• need to know more about how the industry is structured and how it operates
• want to bring their knowledge of the sector right up to date
• would like to be better informed about key trends and issues in the foodservice market

As a delegate you will receive a wealth of knowledge, statistics, facts and insights based on Peter Backman's 30 years involvement in foodservice, covering the following topics:

• Foodservice - why it is importantTheobalds Park
• The Customer - the key to it all
• Unpacking the foodservice sector - its structure and statistics
• Distribution - who does what
• Supplies and Suppliers - markets and specializations
• The Trends - what's happened, what is happening, what will happen and why
• The Key Players - who they are, and why they're important
• Differences between UK, European and US markets
• Challenges - what are the main challenges facing foodservice organisations and what strategy can you employ to overcome them?

Schedule:    08:30 – 09:00 Registration
                  09:00 – 13:00 Seminar
                  13:00 – 14:00 Networking Buffet Lunch

Cost: £380 plus VAT (£446.50) or €485 plus VAT (€569.88). Discounts available for multiple bookings. For further information, please contact Paul Backman on 020 7193 1585 or

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