Archives for July, 2009
Canny diners find ways to eat out for less
Consumers are becoming increasingly cost-conscious when dining out by cutting back on starters, desserts and alcohol consumption and ordering dishes they can share.
QuickBite, Horizons’ eating out quarterly tracker, has found encouraging signs that consumers are prepared to spend their money again with 68% of respondents to the survey saying they intended to eat out as often in the coming 12 months as they had in the past.
But the survey demonstrates how consumers are increasingly price-conscious when it comes to eating out. More than half of respondents (54%) take price into consideration more often than they did six months ago as they seek better value dishes and look to reduce their overall meal spend. Females are particularly cost conscious (57%) compared with men (50%) when choosing their meal.
