Market Modeller
Market Modeller answers the question "How big is the market for ...?".
Using a unique process, it produces relevant and helpful information about the size of the market for any specific product whether it is food, cleaning materials, equipment, utensils or any of the wide range of products used by operators.
Crucial to the success of the Horizons Market Modeller is the involvement of you, the client, in the process.
The service develops market size data in 3 steps using a combination of bottom-up and top-down approaches:
Step 1 : We extract relevant data from Horizons Database and create a model of the market based on first level assumptions.
Step 2 : We, and you, retrieve as much information as possible about the size of the relevant market, from our own sources.
Step 3 : The information derived from both of these approaches is discussed, evaluated and debated at a hands on meeting facilitated by Horizons. During this meeting, we will question the first level assumptions. This will allow us to modify the model of the market to reflect any additional reality.
At the end of the process, you will have:
- A clear statement of the size of the market, analysed by sector such as restaurants, pubs, schools etc - and country if relevant
- A clear understanding of how the results have been generated
- Belief in the level of credibility to be assigned to the market size that has been established
Sometimes it is desirable to go on to commission more detailed and broader based research to confirm, modify or add to the data generated by the Horizons Market Modeller but this is usually not required.
Find out more about how Horizons Market Modeller can work for you.
To discuss your requirement for measuring market size, please phone Horizons on +44 (0)20 8349 0162 or by email at info@horizonsforsuccess.com
